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Soline d’Aboville - scenographer
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Valérie Henry

vh@valeriehenry.com

cosmetics

Soline D’Aboville, scenographer, March 2019, Pop-up store, Bach Flowers, L’Atelier Blanc, Paris. At the Atelier Blanc in Paris, March 2019. For Spring, experts addressed to journalists, to prescribers, and to influencers to make them discover the benefits of the Bach Flowers for treating emotions.
Soline D’Aboville, scenographer, March 2019, Pop-up store, Bach Flowers, L’Atelier Blanc, Paris. Used as the common thread of the journey through the immaculate world of the Atelier Blanc on rue Vivienne in Paris, the bright colours express the diversity of the responses offered by the Bach Flowers Remedies range…
Soline D’Aboville, scenographer, March 2019, Pop-up store, Bach Flowers, L’Atelier Blanc, Paris. Used as the common thread of the journey through the immaculate world of the Atelier Blanc on rue Vivienne in Paris, the bright colours express the diversity of the responses offered by the Bach Flowers Remedies range…
November 2018 – POP-UP STORE – Carole G. For the Equip’Hotel professionnal presentation at the Parc des Expositions in Paris, Soline d’Aboville realized the scenography of Carole G’s booth, surprising us by its freshness and colours.
November 2018 – POP-UP STORE – Carole G. Inspired by the flowered gardens, Soline d’Aboville highlights the Florathérapie Dermique collection developped by Carole Geraci in a happy and kind environment : a white treillis covered by paper flowers and the lawn in the ground enhance the products, and an arbor is framing the sitting zone.
November 2018 – POP-UP STORE – Carole G. Inspired by the flowered gardens, Soline d’Aboville highlights the Florathérapie Dermique collection developped by Carole Geraci in a happy and kind environment : a white treillis covered by paper flowers and the lawn in the ground enhance the products, and an arbor is framing the sitting zone.
October 2018 – POP-UP STORE – MOROCCANOIL. At the Atelier Blanc in Paris, the accumulation of objects reminds us a curiosity cabinet, and the whiteness of the space gives something magic to look at. For the launch of the new Moroccanoil line, Color Complete, a thousand of butterflies invade the space, bringing a touch of poetry and lightness.
October 2018 – POP-UP STORE – MOROCCANOIL. Those little ephemeral animals alight on the small objects of the Atelier Blanc, highlighting every details of this singular collection.
October 2018 – POP-UP STORE – MOROCCANOIL. Composed of plumes and paper, the photocall of the event is covered with hundreds of butterflies in the color of the Color Complete line and of different shapes, that seem to escape.
July 2017 – POP-UP STORE – CLARINS – Le Printemps Beauty in Paris is refurbishing : Soline d’Aboville designed two animations in the Clarins corner where the brand installed its new Open Spa.
July 2017 – POP-UP STORE – CLARINS – First, a big red heart made of 650 little hearts seem to fly away.
July 2017 – POP-UP STORE – CLARINS – These hearts get assembled in a second animation to become red and white flowers growing on a geometric tree in the make-up zone, right in the middle of the boutique.
2017 – POP-UP STORE – CLARINS Séminaire – Edition limitée ” Fleurs Banches “.
2017 – POP-UP STORE – CLARINS Séminaire – Edition limitée ” Fleurs Banches “.
2017 – POP-UP STORE – CLARINS Séminaire – Edition limitée ” Fleurs Banches “.
Annick Goutal calls on Soline d’Aboville again as the Rose Pompon family grows bigger in 2017, adding a new range of limited edition products to its care collection. Photo © Géraldine Bruneel.
The third chapter of the Rose Pompon story puts an emphasis on the main ingredient used in the fragrance, the rose : oversized, monumental, the iconic bottle is covered with roses larger than life, blossoming in the windows of the boutiques, attracting the eye of the passerby. Photo © Géraldine Bruneel.
Annick Goutal continues the promotion of its fragrance Rose Pompon launched in 2015 with a window decor displaying the bottle in a parisian scenery.
Illustrated in a poetic and playful manner, Paris become the theater of a stroll around the Eiffel tower and the Parc Monceau, via Saint Sulpice and the Place Vendôme.
Annick Goutal – A stroll in Paris, rue de Courcelles –
Annick Goutal – A stroll in Paris, rue Saint Sulpice –
On the occasion of the launch of the new fragrance Rose Pompon, Soline d’Aboville designed the windows of all Annick Goutal’s boutiques.
Following on from the scenography created at the Annick Goutal House -104 avenue des Champs Elysées – for the press launch of the eponymous fragrance, these windows are a testament of harmony with the perfum’s tones : light, flowery and colourful !
Annick Goutal – Rose Pompon perfume windows.
On the occasion of its launch, Diptyque asked Soline d’Aboville to design the windows as a perfect setting for this delicate range of products.
The serenity procured by the care is channeled in a Brancusi-inspired sculpture. The products are arranged in front of the Book of Infusions revisited in net fabrics.
The phytotherapy’s research is expressed throught the treament of the floor made of white earthenware tiles.
This decor is dedicated to showcase the new Volute perfume, an oriental and woody fragrance. Based on the memories of a boat trip to Saigon by Yves Coueslant, Volute mixes the waves’ foam, smoke rings and smoke from liners. This imaginary world evokes the peaceful and sober image of Diptyque itself: the black and white decor is animated by white confettis and extended to the glass windows by carved dot pattern. Three black candlesticks enlighten the three Volutes bottles.
Diptyque – Hourglass windows, Paris
Diptyque – Hourglass international windows, Paris
Diptyque – Hourglass international windows, Paris
Diptyque – Hourglass international windows, Paris
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