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Soline d’Aboville - scenographer
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Valérie Henry

vh@valeriehenry.com

news

Soline d’Aboville, scenographer, December 2020, Set Design, Orange Christmas 2020 Campaign, Publicis Conseil agency. What if we made memories together? For Christmas, a grandfather receives a beautiful brand new smartphone he doesn’t really know what he’s going to do with it. This is the pitch of the Orange advertising campaign for Christmas 2020: for the realization of the printed part of this campaign, Soline d’Aboville creates and manufactures ten decorations 100% handmade, 100% recycled and recyclable, 100% fun! photo © Vincent Bousserez
Soline d’Aboville, scenographer, December 2020, Set Design, Orange Christmas 2020 Campaign, Publicis Conseil agency. What if we made memories together? For Christmas, a grandfather receives a beautiful brand new smartphone he doesn’t really know what he’s going to do with it. This is the pitch of the Orange advertising campaign for Christmas 2020: for the realization of the printed part of this campaign, Soline d’Aboville creates and manufactures ten decorations 100% handmade, 100% recycled and recyclable, 100% fun! photo © Vincent Bousserez
Soline d’Aboville, scenographer, December 2020, Set Design, Orange Christmas 2020 Campaign, Publicis Conseil agency. Receiving pictures on this new phone, but not knowing how to answer them, he starts tinkering with photo filters: unlike his granddaughter, he makes them himself! Decorations 100% recycled and recyclable. photo © Vincent Bousserez
Soline d’Aboville, scenographer, December 2020, Set Design, Orange Christmas 2020 Campaign, Publicis Conseil agency. Receiving pictures on this new phone, but not knowing how to answer them, he starts tinkering with photo filters: unlike his granddaughter, he makes them himself! Decorations 100% recycled and recyclable. photo © Vincent Bousserez
Soline d’Aboville, scenographer, December 2020, Set Design, Orange Christmas 2020 Campaign, Publicis Conseil agency. 100% recycled and recyclable decors. photo © Vincent Bousserez
Soline d’Aboville, scenographer, December 2020, Set Design, Orange Christmas 2020 Campaign, Publicis Conseil agency. Corrugated cardboard and colored paper, glitter and rhinestones, bits of string and scotch, all this “waste” reused to create a little poetry around Orange’s special year-end offers. 100% recycled and recyclable decorations. photo © Vincent Bousserez
2017- To celebrate September, Soline d’Aboville create a colorful and joyful decor where collections, once again are twisted. Photos © Hermès Suisse
Summer 2017- Hermès.
Summer 2017- Hermès.
Summer 2017 – The function of objects are twisted and the collection become the protagonists of this scenery.
Summer 2017 – Soline d’Aboville designed the swiss Summer 2017 windows for Hermès. Soline d’Aboville designed the swiss Summer 2017 windows for Hermès.
2017- Those window decors bring you up to the market : silos become spices, accessoires grow as plants, shows are cooked as chicken and belts slip into a travelling cabinet of curiosities.
Soline d’Aboville, scenographer, april 2019, Creating Delicious Journey, Relais & Châteaux store, Paris.
Soline d’Aboville, scenographer, april 2019, Creating Delicious Journey, Relais & Châteaux store, Paris. The first five worlds described in Creating Delicious Journey campaign of Relais & Châteaux are reminded in a window suspended decor : fives destinations are expressed in miniature on five levitating planets at the door of Avenue de l’Opéra store in Paris.
Soline d’Aboville, scenographer, april 2019, Creating Delicious Journey, Relais & Châteaux store, Paris. Each planet tells the story of a place in R&C network and suggests the magic that occurs in the eyes of the guests, creating the occasion of an unforgettable experience, of a «delicious journey».
2016 – RELAIS & CHÂTEAUX – Window decor for the opening of the Relais & Châteaux boutique in Paris.
2016 – RELAIS & CHÂTEAUX – Window decor for the opening of the Relais & Châteaux boutique in Paris.
Autumn 2017 – Relais & Châteaux’s – Autumn windows.
Winter 2017 – Relais & Châteaux’s – Christmas’ windows.
Autumn 2017 – Relais & Châteaux’s – Autumn windows. Soline d’Aboville used maps from the National Geographic Institute to fold playful animal and vegetal paper forms.
Autumn 2017 – Relais & Châteaux’s – Autumn windows. These windows invite to a trip through the maps of the world. Photos©Géraldine Bruneel.
Soline d’Aboville, scenographer, January 2019, On hour way home from school, Hermès store, Genève. On our way home from school, we began to play on an enormous railway which whisked us away all over the World…
Soline d’Aboville, scenographer, January 2019, On hour way home from school, Hermès store, Genève. On our way home from school, we began to play on an enormous railway which whisked us away all over the World…
Soline d’Aboville, scenographer, January 2019, On hour way home from school, Hermès store, Genève. On our way home from school, we began to play on an enormous railway which whisked us away all over the World…
Soline d’Aboville, scenographer, January 2019, On hour way home from school, Hermès store, Genève. This Jacques Prévert’s poetry sets the tone of the first 2019 Swiss Hermès window decors….
Soline d’Aboville, scenographer, January 2019, On hour way home from school, Hermès store, Genève. This Jacques Prévert’s poetry sets the tone of the first 2019 Swiss Hermès window decors….
Soline d’Aboville, scenographer, January 2019, On hour way home from school, Hermès store, Genève. This Jacques Prévert’s poetry sets the tone of the first 2019 Swiss Hermès window decors….
Soline d’Aboville, scenographer, January 2019, On hour way home from school, Hermès store, Genève. A railway guides one through magic worlds where hot-air balloon are trees, barques are runner beans, where planets are made out of ice-cream or coco-nuts. Each decor shows colorfull and eye-catching mini-worlds telling harebrained tales…
Soline d’Aboville, scenographer, January 2019, On hour way home from school, Hermès store, Genève. A railway guides one through magic worlds where hot-air balloon are trees, barques are runner beans, where planets are made out of ice-cream or coco-nuts. Each decor shows colorfull and eye-catching mini-worlds telling harebrained tales…
Soline d’Aboville, scenographer, January 2019, On hour way home from school, Hermès store, Genève. A railway guides one through magic worlds where hot-air balloon are trees, barques are runner beans, where planets are made out of ice-cream or coco-nuts. Each decor shows colorfull and eye-catching mini-worlds telling harebrained tales…
Soline d’Aboville, scenographer, January 2019, On hour way home from school, Hermès store, Genève. A railway guides one through magic worlds where hot-air balloon are trees, barques are runner beans, where planets are made out of ice-cream or coco-nuts. Each decor shows colorfull and eye-catching mini-worlds telling harebrained tales…
Soline d’Aboville, scenographer, January 2019, On hour way home from school, Hermès store, Genève. A railway guides one through magic worlds where hot-air balloon are trees, barques are runner beans, where planets are made out of ice-cream or coco-nuts. Each decor shows colorfull and eye-catching mini-worlds telling harebrained tales…
Soline d’Aboville, scenographer, January 2019, On hour way home from school, Hermès store, Genève. A railway guides one through magic worlds where hot-air balloon are trees, barques are runner beans, where planets are made out of ice-cream or coco-nuts. Each decor shows colorfull and eye-catching mini-worlds telling harebrained tales…
Soline d’Aboville, scenographer, October 2020, scenography, Maison Hennessy. To celebrate the 150th anniversary of Hennessy XO cognac, the House of Hennessy asked Soline d’Aboville for the scenography of the event in the historic cradle of the House in Cognac through a two-part experience: a retrospective allowing 150 years of history to be relived through the presentation of historical pieces, and a tasting experience.
Soline d’Aboville, scenographer, October 2020, scenography, Maison Hennessy. To celebrate the 150th anniversary of Hennessy XO cognac, the House of Hennessy asked Soline d’Aboville for the scenography of the event in the historic cradle of the House in Cognac through a two-part experience: a retrospective allowing 150 years of history to be relived through the presentation of historical pieces, and a tasting experience.
Soline d’Aboville, scenographer, October 2020, scenography, Maison Hennessy. At the…X.O…rigines: in this first space, a themed tour is proposed to discover the origins of this cognac. From the birth of the X.O. category to recent artistic reinterpretations, including the creation of the decanter, visitors can discover original pieces from the archives and collection of the House in order to understand the major stages that have marked the last 150 years.
Soline d’Aboville, scenographer, October 2020, scenography, Maison Hennessy. Simple and elegant, the entire scenography of the place, designed by Soline d’Aboville, is inspired by the 1940s, a pivotal period in the history of Hennessy X.O.
Soline d’Aboville, scenographer, October 2020, scenography, Maison Hennessy. Simple and elegant, the entire scenography of the site designed by Soline d’Aboville was inspired by the 1940s, a pivotal period in the history of Hennessy X.O. It is based on a strong signage principle: the walls are covered with scarified paper. The cut-outs create a link between the two spaces and highlight the elements of content.
Soline d’Aboville, scenographer, October 2020, scenography, Maison Hennessy. The Hennessy XO Club offers a unique XO tasting in a space inspired by the 1940s: it was in 1947 that Gérald de Geoffre designed the iconic Hennessy X.O. bottle.
Soline d’Aboville, scenographer, January 2020, Chinese New Year, Cartier windows, Champs Elysées flagship. For the 2020 Chinese New Year celebrations, Soline d’Aboville draws the windows display for the House Cartier by directly inspiring from the Chinese lanterns. These revisited lanterns become a strong graphic item that adorn the frontages.
Soline d’Aboville, scenographer, January 2020, Chinese New Year, Cartier windows, Champs Elysées flagship. For the 2020 Chinese New Year celebrations, Soline d’Aboville draws the windows display for the House Cartier by directly inspiring from the Chinese lanterns. These revisited lanterns become a strong graphic item that adorn the frontages.
Soline d’Aboville, scenographer, January 2020, Chinese New Year, Cartier showcase, developed on the entire Cartier store network.
Soline d’Aboville, scenographer, January 2020, Chinese New Year, Cartier windows, Milano.
Soline d’Aboville, scenographer, January 2020, Chinese New Year, Cartier windows, Milano.
Soline d’Aboville, scenographer, January 2020, Chinese New Year, Cartier counter, Milano.
Soline d’Aboville, scenographer, June 2020, Chopard Spring-Summer 2020 window animations. Soline d’Aboville pursues its collaboration with the House of Chopard and dresses up with flowers for the summer of 2020, the brand’s iconic C.
Soline d’Aboville, scenographer, June 2020, Chopard Spring-Summer 2020 window animations. Soline d’Aboville pursues its collaboration with the House of Chopard and dresses up with flowers for the summer of 2020, the brand’s iconic C.
Soline d’Aboville, scenographer, June 2020, Chopard Spring-Summer 2020 window animations. Soline d’Aboville pursues its collaboration with the House of Chopard and dresses up with flowers for the summer of 2020, the brand’s iconic C.
Soline d’Aboville, scenographer, December 2019, Christmas 2019 windows, Chopard. Allegory of the House Chopard, Arty is a little bear who lives incredible adventures in a pretty cartoon developed to celebrate the end of the year 2019.
Soline d’Aboville, scenographer, December 2019, Christmas 2019 windows, Chopard. The little sculpted bear invites the passer-by to visit this marvellous universe.
Soline d’Aboville, scenographer, December 2019, Christmas 2019 windows, Chopard. The Christmas window decorations developed by Soline d’Aboville are directly inspired by the tale: three giant sculpted books are opened and suggest Arty’s adventures written in the book as three chapters of the story.
2018. Soline d’Aboville realised the scenography of the exhibition “Make invisible visible”, Vhils exhibition for Hennessy in Cognac, settled in the ‘Plateau’, at the first floor of the Hennessy House near the Charente River.
Soline d’Aboville realised the scenography of the exhibition “Make invisible visible”, Vhils exhibition for Hennessy in Cognac.
2018. We enter the exhibition by a gate of Soline D’Aboville, made with 17 layers of paper following Vhils’s work on posters.
2018. Then, 13 original artworks of Vhils are displayed in a space where his Portugese studio’s atmosphere has been recaptured. Vhils’ labels for the Special Edition on the 2018 V.S. Cognac bottle are presented in a historical timeline.
2018. Thirteen original works by Vhils are to be discovered at the Hennessy exhibition in Cognac. The exhibition is entered through a gate made up of 17 layers of paper, a nod to Vhils’ work on posters.
2018. Soline d’Aboville’s staging for the exhibition in the Hennessy space in Cognac highlights Vhils’ creations, and in particular the labels of V.S. cognac.
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